Potter Palmer did the unthinkable when he instituted "the Palmer system." He guaranteed his customers a full cash refund on any purchase they found unsatisfactory -- no questions asked. By designing his successful dry goods business to appeal to women, treating them to lavish attention and courtesy, and providing free home delivery, he changed the retail business in America. When "Palmer's Palace" opened on State Street in 1868, carriages lined the streets for blocks, as Chicago's affluent citizens turned out to see the expensive and exotic merchandise. His innovative practices had turned shopping from a chore to a pastime.
"Life's Journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally worn out, shouting..What a Ride!!" - Van P. Brinson III